Tourism and Creative Economy
Ministry spokesman I Gusti Ngurah Putra said that the government was
optimistic that the target could be reached because November and
December were among the peak holiday months.
“From year to year,
the trend of foreign tourist arrivals in November and December continues
to increase. With stable political conditions and security, 7.7 million
tourists will come to Indonesia by the end of the year,” Putra told The
He also said that the ASEAN Summit in Bali last
month strengthened Indonesia’s global image, thereby persuading more
people to choose Indonesia as their holiday destination at the end of
The number of foreign tourists visiting Indonesia between
January through October 2011 rose 8.47 percent to 6.27 million people
from 5.78 million during the same period last year, according to data
issued by the Central Statistics Agency (BPS) on Friday.
October alone, the BPS recorded a total of 656,006 foreign tourist
arrivals to the country, a 10.32 percent increase compared to 594,700
arrivals during the same month last year.
The Tourism and
Creative Economy Ministry expected 7.7 million visitors this year, up 10
percent above the 7 million that visited Indonesia in 2010.
on ministry data, tourist expenditures are expected to rise to US$8.47
billion by December 2011 up from $7.6 billion in 2010, he said.
a separate interview, Sadar Pakarti Budi, the ministry’s marketing
director said that the ministry is working hard to boost tourism by
promoting Indonesia to the world through social media such as Twitter,
Facebook, MySpace and YouTube.
“We are strengthening our marketing strategy by involving the people,” Sadar said.
addition, he said that the ministry is expecting 9.5 million arrivals
in 2014 with tourist expenditures reaching $10.93 billion. Based on 2010
World Travel and Tourism Council (WTTC) data, Indonesia’s tourism
sector contributed 9.1 percent to gross domestic product (GDP) and
employed 8.9 million people.
The WTTC data also showed Indonesia’s investment in the tourism sector rose 4.2 percent in 2010.
“With a good marketing strategy, the tourism sector will grow and bring wealth to the people,” he said.
BPS data also showed that the occupancy rate of star hotels in 20
provinces in October 2011 was 54.87 percent, a 1.73 percentage point
increase compared to 53.14 percent over the same period in 2010.
the average length of stay for foreigners in hotels during October was
only 2.01 days, or 0.03 days lower than the same period last year.
government is taking the tourism sector seriously by designating West
Nusa Tenggara, East Nusa Tenggara and Bali in Corridor Five of the
Master Plan for the Acceleration and Expansion of Indonesian Economic
Growth (MP3EI), a gateway for tourism requiring Rp 121.6 trillion
(US$13.74 billion) in investment. (nfo)