Home120,000 hectares of Kerinci Seblat National Park destroyed Summit, Obama’s visit to boost Bali’s image
The success of the 19th ASEAN Summit and the visit of US President
Barack Obama has improved the image of Bali as one of the world’s top
tourist destinations and would draw more visitors, tourism associations
Indonesia Tours and Travel Agencies Association
(ASITA) Bali chapter vice chairman I Ketut Ardana said the summit, which
went without any noticeable security glitches, would convince the world
that Bali was a safe place to visit. The visit of Obama was an
“As the leader of the most powerful nation,
Obama will always draw the world’s spotlight. Everywhere he goes, the
attention of the entire world will follow him. His visit will improve
our stature and image as a tourist destination,” he said.
fact that Obama and scores of heads of state visited Bali and their
visits went on safely and securely will certainly speak volumes about
the level of security that we can provide here and will create a lasting
impression for the global community,” he added.
world that Bali is a safe place has always been an unspoken obsession
among Balinese from all walks of life, from farmers, bureaucrats to
tourism industry people. The obsession emerged in the aftermath of the
2002 terrorist attacks, in which a coordinated bombing killed 202
people, mostly foreigners and injured hundreds. The brutal bombings
shattered the island’s image as a peaceful and safe place and nearly
destroyed its lucrative tourism industry.
Ardana was optimistic
that the success of the summit and Obama’s visit would directly affect
foreign visitors traveling to Bali in the near future.
feel the impacts in the next two months. There will be an increase in
the number of tourist arrivals, although I could not predict the exact
percentage of the increase,” he said.
The increase would occur across the board and affect all the markets, including the US.
US President has come to Bali [and] surely US citizens would like to
know about this island. Australian and European visitors will also
increase,” he said.
Similar sentiments were echoed by Indonesia
Hotels and Restaurants Association (PHRI) Bali chapter secretary Perry
Markus. The summit would create a significantly positive impact on Bali
tourism. In fact, he argued, the summit had already boosted the hotel
“Traditionally, November is a low season for the
island’s tourism, with occupancy rates ranging from 50 to 60 percent.
During the summit the occupancy rate soared to 85 to 90 percent with
hotels in Nusa Dua experiencing the highest increase followed by hotels
in Tuban and Jimbaran,” he said.
He also reminded that the summit
attracted a large number of journalists from various influential
international media outlets. Their presence, Markus said, would provide
the resort island with long-term promotional benefits.
their writings they would provide us with valuable promotions and we
don’t have to spend a single rupiah on promotions,” he added.
of September, the number of foreign visitors to Bali had reached more
than 1.8 million, a figure that was still 500,000 visitors short of the
government’s 2011 target.